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Sony confirms PlayStation 2 price cut: full report
As CVG exclusively reported last Friday, Sony today announced plans to slash the cost of PlayStation 2 to £199
PlayStation 2 will be available at retail for £199 this Friday Europe-wide. Bok. In layman's terms, that translates directly as, "We, the mighty Sony, win this Christmas in Europe and there's absolutely nothing you can do about it. Feel our huge sales, masses of cash, swelling libido and rather sharply defined pecs."
£199 is an undeniably fantastic price for a machine packing almost certainly the best software line-up this season coupled with a DVD player. Kids, take it from us: go and buy one for Christmas. PSone's buggered, Game Boy Advance just doesn't give you that next gen TV feel and N64… well, is N64, innit.
SCEE president Chris Deering today issued a rousing call to third-parties in an internal email, outlining a monstrous line-up for PlayStation 2 for the rest of the year and beyond, including "Airblade, WRC, WipeOut Fusion, and DropShip – United Peace Force. The line-up gets even hotter with Time Crisis 2, Klonoa 2, and Moto GP2 from Namco, Jak and Daxter from Naughty Dog and independent publisher greats, such as James Bond, SSX Tricky, WWF, GTA3, Silent Hill 2, Devil May Cry, Spy Hunter, Herdy Gerdy, Burnout, 18 Wheeler: American Pro Trucker, Tony Hawk's Pro Skater 3, Soul Reaver 2, Atari Splashdown, Simpson's Road Rage, etc, etc, etc. Also in early 2002, Ace Combat 4 and Vampire Night from Namco, Virtua Fighter 4, Rez, Headhunter, and some other great games from Sega, Monsters Inc from Disney, The Getaway and Primal from SCEE, and of course, FFX from Squaresoft."
Marketing for the rest of 2001 is, according to the company today, to cost £15 million, and with some very tasty bundles on the way for PSone, a premiere position for Sony is practically assured in Europe for this generation of hardware.
"SCEE stated at the time of launch, that its strategy would be to pass on any future savings to its customers, and this is exactly what we are doing now. With this attractive new price point, with PlayStation 2’s unbeatable technology package, and with a vast portfolio of over 100 software titles, we believe there has never been a better time to enter the PlayStation 2 experience," said Ray Maguire, MD of SCE UK. "PlayStation 2 has been an unmitigated success. From November of last year, PlayStation 2 has sold more than three-and-a-half times the rate of PlayStation over the same period of launch. In terms of software, ten months after launch we have more than double the number of games. We are now ready to make the move to £199.99 to make PlayStation 2 much more accessible."
There's no denying that Mr Deering has just cleaned up for SCEE this Christmas. Line-up of games practically unparalleled for any machine in a single period in gaming history? Terrible mistake. Europe spending more money than it can possibly afford on videogames, slavering and assaulting store counters across the Continent with fistfuls of c
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sh? Hear that? It's the sound of Big Chris laughing… (c&vg)
aloha, makaha