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Nintendo geht Deal mit DeNA für Smartphone-Games ein

Tabris

Jiyuu Tenshi
TOKYO, JAPAN - March 17, 2015 - Nintendo Co., Ltd. (Tokyo: 7974) and DeNA Co., Ltd. (Tokyo: 2432) today entered into a business and capital alliance to develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide.

Leveraging the strength of Nintendo's intellectual property (IP) and game development skills in combination with DeNA's world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo's IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo's dedicated video game systems business and extend Nintendo's reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo's IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.

In order to create completely new game experiences for smart devices, all Nintendo IP will be eligible for development and exploration by the alliance. As these consumers enjoy the unique kind of gameplay found only with Nintendo, they will have the opportunity to explore even more premium experiences on Nintendo's dedicated video game platforms. Information on upcoming games and availability will be forthcoming.

Nintendo and DeNA also plan to develop an online membership service that is accessible from smart devices, PC and Nintendo systems, such as the Nintendo 3DS portable system and the Wii U home console. The membership service, which is targeted to launch in the fall of 2015, will be built on DeNA's extensive experience and capabilities in online membership services.

As part of the long-term relationship and commitment by each company, Nintendo and DeNA have also agreed to form a capital alliance. Under the capital alliance, Nintendo will acquire 15,081,000 of DeNA's treasury shares, which corresponds to 10.00 percent of its total outstanding stock, for a total of approximately 22 billion yen. DeNA will simultaneously acquire 1,759,400 of Nintendo's treasury shares, which corresponds to 1.24 percent of its outstanding stock, for a total of approximately 22 billion yen. The payment is due April 2, 2015.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
About DeNA

DeNA (pronounced “D-N-A”) is a global Internet company that develops and operates a broad range of mobile and online services including games, e-commerce and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com
http://dena.com/intl/press/2015/03/nintend...l-alliance.html
 

thething

Kackafurz Pipinase
Fuck :( Haben auch schon gezeigt wie man es nicht macht - das Pokemon Dingen runtergeladen, In Game Shop und Kaufdruck vom feinsten.
 

Tabris

Jiyuu Tenshi
Fuck :( Haben auch schon gezeigt wie man es nicht macht - das Pokemon Dingen runtergeladen, In Game Shop und Kaufdruck vom feinsten.
Das ist aber auch nicht wirklich repräsentativ. Das Game ist nicht von Nintendo, sondern von einem amerikanischen Entwickler auf Basis einer Lizenz der Pokémon Company. Hier geht es stattdessen um echte Nintendo-Games für Smartphones und Tablets.
 

thething

Kackafurz Pipinase
Das ist aber auch nicht wirklich repräsentativ. Das Game ist nicht von Nintendo, sondern von einem amerikanischen Entwickler auf Basis einer Lizenz der Pokémon Company. Hier geht es stattdessen um echte Nintendo-Games für Smartphones und Tablets.
Nintendo hat es durchgelassen - das reicht mir schon. Ich war froh das es den elendigen Dreck (sorry) für Nintendos Konsolen nicht gibt - auch ein Aspekt warum ich das Gerät bisher als kindertauglich empfand.
 

thething

Kackafurz Pipinase
Nintendo muss es zulassen, waren bisher restriktiv - das ist einfach eine Marktöffnung die sie sich nicht antun sollten imo. Klar: Abwarten - aber der Markt ist scheiße.
 

Tabris

Jiyuu Tenshi
Nintendo wird sich den Schritt sicher sehr gut überlegt haben. Mal abwarten.

Viel interessanter ist an dem Deal imo eh das Plattform-übergreifende Account-System als Club Nintendo-Nachfolger, welches zusammen mit DeNA entwickelt wird. Und dieses wird auf sämtlichen Nintendo-Plattformen, Smartphones, Tablets und PCs zum Einsatz kommen.
 

Inkvine

Bekanntes Mitglied
Ja, das ist auch DRINGEND endlich nötig. Mir nur vollkommen unklar, warum man mit den eigenen Ressourcen sowas nicht hinbekommt. Es ist wohl absolut kein Hexenwerk, ein solches Account-System zu entwickeln.
 

Tabris

Jiyuu Tenshi
Ja, das ist auch DRINGEND endlich nötig. Mir nur vollkommen unklar, warum man mit den eigenen Ressourcen sowas nicht hinbekommt. Es ist wohl absolut kein Hexenwerk, ein solches Account-System zu entwickeln.
Wir sprechen über Nintendo, die bis heute kein brauchbares Account-System hingekriegt haben. Sollen sie sich lieber externe Hilfe holen als noch weiter so rumzurudern. :zahn:
 

Caesar III

Oh Noes
Traurig @ Aktie...

@ Thema: Bin gespannt, was hier für Titel bei rum kommen. Letztes Jahr hatte Nintendo das ja schon angerissen, dass sie diesen Markt erreichen wollen. Nicht mit vollwertigen Spielen, sondern mit SpinOffs, die die Leute auf die Konsolen ziehen sollen. Ne Art Teaser Apps oder so.
 

Tabris

Jiyuu Tenshi
TOKYO — It’s the dawn of a new day in mobile gaming.

Immediately following the announcement of a business and capital alliance between Japanese gaming giants DeNA and Nintendo, DeNA West CEO Shintaro Asako spoke with GamesBeat today about what the future holds for the Tokyo-based mobile game company under this new partnership.

Asako says that the alliance will help DeNA reach beyond its competition to lead the industry and become the No. 1 mobile gaming company in the world — dethroning Supercell and Clash of Clans, King and Candy Crush Saga, and Machine Zone and Game of War in the process in a market estimated to be worth $30 billion in 2015 and $40 billion by 2017.

“Mobile gaming is our core business, and we definitely wanted to be the No. 1 mobile gaming company in the world — we’ve wanted to be a dominant player,” Asako told GamesBeat. “We were originally focused on the feature phone space and then shifted over to smart phones, and now [we have] a lot of initiative in both the domestic and international markets. But we really want to be leading player.”‘

DeNA isn’t in the top 10 mobile companies overall, according to research firm App Annie, but it is No. 8 in Japan.

Asako said that the company has put a lot of thought into how it could move into the top position, and one answer kept popping up.

“Internally, we had a lot of strategic meetings,” he said. “The one big solution was always that there’s a giant IP holder in the market that hasn’t stepped into the smartphone environment. Really, the reason they were convinced that they wanted to work with us was that we were so determined to work with them that we have really been talking to them since 2010. Yes, we were talking to them for a long, long time.

“Finally, Nintendo became ready to do this. And we were ready the whole time.”
Mehr: http://venturebeat.com/2015/03/17/dena-west-ceo-nintendo-became-ready-to-do-this-and-we-were-ready-the-whole-time/
 

Tabris

Jiyuu Tenshi
TIME hat ein Interview mit Satoru Iwata zum Thema geführt:

Will you pursue a premium strategy where you charge users up front for games? Or will you offer free-to-play and try to capitalize on in-app purchases?

I understand that, unlike the package model for dedicated game systems, the free-to-start type of business model is more widely adopted for games on smart devices, and the free-to-start model will naturally be an option for us to consider. On the other hand, even in the world of smart device apps, the business model continues to change. Accordingly, for each title, we will discuss with DeNA and decide the most appropriate payment method. So, specifically to your question, both can be options, and if a new Nintendo-like invention comes of it, then all the better.

On the other hand, Nintendo does not intend to choose payment methods that may hurt Nintendo’s brand image or our IP, which parents feel comfortable letting their children play with. Also, it’s even more important for us to consider how we can get as many people around the world as possible to play Nintendo smart device apps, rather than to consider which payment system will earn the most money.
Will Nintendo or DeNA be developing these games? And is Mr. Miyamoto [creator of Mario, Donkey Kong, Zelda and other iconic Nintendo franchises] working on anything smart device-related?

Development of smart device games will be mainly done by Nintendo, but it is significant that we are forming a joint development structure with DeNA. Nintendo, through experience in the dedicated game system business, is good at making traditional game products. But for smart devices, in addition to the “product” aspect of a game, the aspect of an ever-evolving “service” is very important—a service that encourages consumers to play every day even for a short time. DeNA has extensive know-how in developing the “service” side of things, and will be primarily responsible for the service-oriented operations. We will be able to greatly leverage strengths of each party.

As for any involvement of Mr. Miyamoto, we will discuss it when possible, but for now, understand that his priority is on the development of Wii U titles that will be launched this year.
Mehr: http://time.com/3748920/nintendo-mobile-games/?xid=tcoshare
 

MrBurns

Bekanntes Mitglied
Ach, ich finde das erstmal gar nicht so verkehrt.
Mein Smartphone hab ich immer bei mir, meinen 3DS hingegen fast nie, außer bei Reisen bzw. Schulungen mit Hotelaufenthalt. Ansonsten wird das Ding zu Hause benutzt.

Ein paar kurzweilige Spiele mit Nintendo-Qualität speziell fürs Smartphone kann doch ganz nett werden.
 

Tabris

Jiyuu Tenshi
Wie Iwata verriet, wird Hideki Konno die Leitung von Nintendos Handyspiele-Entwicklung übernehmen:

While announcing Nintendo’s latest financial results, president Satoru Iwata shared a brief update regarding the company’s mobile development plans.

Sankei reports that the producer of Mario Kart has been appointed to be in charge of mobile game development. “It should help you understand the level of commitment from Nintendo”, Iwata said.

A name isn’t specifically mentioned, but we assume the article is referring to Hideki Konno, who has been producing Mario Kart games since the DS entry. Konno was also the producer on Mario Kart Wii, Mario Kart 7, and Mario Kart 8.

Sankei also mentions that today’s news shows how Nintendo intends to tackle mobile games with the same developers they use for console games.
http://nintendoeverything.com/mario-kart-producer-in-charge-of-nintendos-mobile-game-development/
 
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